Friday, May 04, 2007

Tell 'em what you're going to tell 'em ...


Communication is an underrated skill. This is the conclusion I've come to. And we Brits are not very good at it.

The few OFSTED inspection reports I've read - particularly those for "failing" schools - comment on the quality of communication channels. Clearly, they see this as a key factor in maintaining an effective organisation. I agree wholeheartedly. In my experience, a business can succeed or fail on the strength of its ability to communicate effectively. Among the problems, is the fact that inadequate communications are rarely detected (as the people who run the business don't get to hear about the problem .. a classic gotcher).

It's not that people are not willing to communicate - or necessarily that the company culture is bad. Mostly, it's because different types of people talk different languages. The technical departments often talk themselves blue in the face, warning management of the likely disaster as a result of some business decision. To often, this is in vain as the product management or accountants listening cannot understand the problem. Likewise office staff typically feel dissatisfied with decisions made by their management. This is often due to their lack of understanding of the issues involved.

I'm often struck by how much can be achieved by setting up effective communication channels. In times of stress - when a release is imminent and we're facing the proverbial all-nighter - I have on a few occasions pulled the metaphoric rabbit out of the hat by walking up and down the office all day, passing messages back and forth. It's truly amazing the difference this can make.

What is needed is a translator: a mediator. Someone who can speak to each in language they can understand. How many people do you know with this job function? I can think of none. There's nearly always a requirement for "effective communicator" in any job spec, but this never translates into any real-world responsibility.

So: the solution? Ensure that middle-management do something useful and make sure everyone understands what everyone else is saying. Or hire people who can.

In my new job, I shall be mostly ...

No comments: